TheManHome
As $10B interior design industry becomes more popular in among men, TheManHome establishes their MVP to add taste to empty man caves.
My Role
Working with the founding team, I lead the design of TheManHome’s MVP across desktop and responsive products from the beginning of the project in mid 2016. As design assets were handed off for development in late 2016, I supported their progress through the initial cycle.
User Discovery
I worked alongside one founder and two product managers to discover how our market behaves in order to make smart decisions on overall scope and feature sets.
MVP Scope
After better understanding our users, I was able to incorporate business goals to plan a features that would accomplish high-priority tasks for TMH and users alike.
Design Execution
I completed flows, sketches, wireframes, and prototypes to ensure the final product reflected a simple and intuitive experience relevant to our user goals.
Our Challenge
As many traditional services move on-demand, companies in the design-services space have become increasingly interested in leveraging technology to complete manual tasks. Our challenge was to enter an existing interior design space that targets men.
TheManHome will offer avenue for men to transform their spaces into a home of pride and self expression.
Our Approach
TheManHome MVP will connect individuals looking to design their spaces, to in-house designers who will curate unique design solutions for each customer. The concept was to take the current manual process of interior design and streamline it through one tool online.
Discovery - Time, Accessibility, and Decision Making
Initial product-market-fit research was conducted through surveying and user interviews to better understand our male-seeking interior design market. Interviews established the following difficulties in the traditional design process where the client feels:
Overloaded with Furniture Options
Individuals looking to design their own space often become overloaded with the options available to them and have difficulty making those decisions alone.
Difficulty Selecting a Designer
Men often struggle with beginning their search for an interior designer. Where to look, and what to look for is often too challenging.
Too Busy for Collaboration
Busy lifestyles with social and work engagements make it difficult for clients to find and schedule time to meet with their designers.
Difficulty Imagining Designs
Clients find it difficult to make design choices based on the moodboard assets that designers provide.
Meet TheManHome
TheManHome helps men transform their home. Clients are paired with designers, guided through the design process, and given the option to purchase items at their convenience.
Onboard Your Space
Clients onboard their room(s) and are taken through steps to select their room type, style preference, design package, room details and final payment.
Collaborate on Design
Designers collaborate with clients to make sure the final delivery contains the preferred aesthetic and feel. Clients communicate with designers through chat and revision based furniture selection.
Choose When to Purchase
Once final designs are approved, the client shopping cart becomes available for checkout. The client can select to purchase as many of the items they wish to purchase.